Tasha Harrison

Online Marketing Consultant

Last week there were two extremely important events in the world of technology. The first was the launch of the iPad, Apple’s netbook/giant iphone/small laptop type device, and the second was the first ever football match broadcast live in 3D.

No one is really sure what the iPad is for. Why do I want an iPhone, a laptop and an iPad? Possibly to read newspapers and books on the go. It’s certainly got a larger screen than the iPhone, but isn’t as big as my laptop, which means that it will fit perfectly in my handbag and I can easily read from it. But that alone is not enough for me to go out and buy one. Does it feels as though Apple have simply created the iPad for the sake of creating a new device?

The problem with the iPad is that society isn’t quite ready for it yet – we haven’t completely come to terms with the fact that we don’t need print anymore. One day, probably not as far in the future as one would imagine, we won’t really read printed material anymore. We will all carry around a device that will be much like the iPad.

And here lies the problem for technology. One day we will probably all sit and watch our televisions with glasses on, no longer wowed by the wonder of 3D, we will simply accept that football is best this way. Each person will carry around their own pair of glasses, ready for a mate’s house or the pub. It will become integrated into our lives.

You’re probably reading this thinking that you really like reading from paper and you don’t want to sit in the pub wearing glasses. The problem with this new technology is that we’re just not ready for it yet.

Saturday’s historic occasion of an England match only been shown online has been hailed as a success by Kentaro and Preform, the two companies responsible for streaming the match.  It’s fantastic that they think so as I fear many fans and pubs will have spent Saturday night thinking about what could have been.  Watching anything on your computer, whether laptop or desktop, is a pretty solitary undertaking and until we’re all watching the internet on our televisions, streaming major sporting events online is not going to be a success.  Sport is something we share with our friends, whether in our living rooms or in a pub.

So less than half a million people watching a football match on a PC is not a success, considering how many viewers there are for other football matches.  Official figures are usually in the several millions, not including people in pubs and clubs.  A PR story trying to show off the venture as a success is not going to fool anyone.