Tasha Harrison

Once the two darlings of the web 2.0 world, Facebook and Digg, in their own ways, are demonstrating that this new world of media is not as lovely as many hoped it would be. The former is controlled and stifled by its owners, the latter by its users.

Facebook

When Facebook first began it was a way for people at University to keep in touch. Initially only available to Harvard students, it gradually expanded and in 2006 it was opened to everyone.

At first the site was a breadth of fresh air after MySpace became a horror of a social networking site. Users left in droves and discovered that all their friends were now on Facebook. For years people have happily uploaded all of their photos onto the site, detailed many personal aspects of their lives and generally used it as the online version of their life. (Within my own social circle every event and meet up is organised via Facebook.)

Then Facebook realised that they needed to make money to survive, just like every business. But this went against everything their users had bought into. And here lies the crux of the problem – how do they monetize the site without irritating and losing their users?

I wrote a post a few weeks ago about the changes Facebook have made to their pages, which sums a lot of what they’re getting wrong. They are trying too hard, making too many little changes and not addressing the key problems of privacy and advertsing.

Digg

Digg became popular due to its simplicity and ease of use. When I started using the site it was to find interesting and useful articles, about technology, politics, news etc. I discovered some brilliant sites, started to make friends who gave me brilliant recommendations via the ‘Shout’ function. It gave me the kind of optimistic love I now have for Twitter – it’s why people make the internet great. They build these fantastic social sites and fantastic people find them and create great content.

Now Digg has become just another place where social media super users and spammers control the content. The most popular things online are not necessarily the best – cats dancing, a panda sneezing etc etc. This has led to Digg becoming controlled by a few sites offering similar content. You can still find gems, but this shift in emphasis has meant that many of the users that made it great are now gone.

General Trend

The internet is at a tipping point. With so many people now on Facebook the potential control is scary and they are going to have to be even more careful now that their privacy is being scrutinised and users are losing patience. While sites that aggregate content are going to have to find ways to prevent super users driving away everyone else.

Facebook have decided to take over the world. They watched Google do it and now they want a piece. They also watched Twitter rise from nothing and they want to reclaim their dominance.  If you are a Facebook user I’m sure you’ve noticed how many things have changed over the past year. It feels like everytime you get the hang of where everything is you have to learn it all over again.

Constantly Changing

In the more recent change I couldn’t find the pages I am a fan of. I could find groups and events, but I was having to search for each page separately. Eventually I found a list in my actual profile, under Info. How could Facebook have forgotten to make it easy for users to find pages?

Pages are essentially the way that Facebook could separate an ordinary user’s profile from a business or celebrity profile. This was great for businesses, because they now had much of the functionality of a group, but with their own profile. People became a ‘fan’, which enabled them to show their appreciation for a brand, while at the same time feeling like they belonged to the page.

I Don’t Want to Just ‘Like’ My Favourite Brands

In the most recent changes you no longer ‘Become a Fan’ of a page, but you ‘Like’ the page. Just as you ‘Like’ it when someone posts a picture of a cat standing on its hind legs. The sense of belonging is lost. Functionality is the same, syntax has ruined the effect.

These changes have made Facebook Pages, potentially a lot less effective. It makes it more difficult to give the impression of forming a longterm relationship with a brand. A user will still see updates in their news items, but I think they will be less inclined to contribute to the page, adding comments, photos and even video. ‘Like’ is a kind of take or leave it word, it has lost the emotion of ‘Fan’, it has ruined Facebook Pages.

Further reading:
Facebook Limits Fan Pages and Introduces Community Pages
Facebook Group vs Facebook Fan Page: What’s Better?

Royal Shakespeare Company Perform Romeo and Juliet on Twitter

The play started on Saturday, has a cast of six and will take place over the next five weeks. Being the first project of its kind, this is a tremendously exciting foray into social media for theatre.

The play is shaping up to be more of a soap opera as we are given an insight into each of the characters. We watch Juliet and her sister, Jess_Nurse, chat to each other about their dead mother, Juliet decrying, “It annoys me that i dont know as much about mum as you do I wish i could have got to know her better “.

We see Tybalt’s anger and hatred of the Montague’s, “Before I go just one more happy thought for the day – MONTAGUE SCUM!”

They’ve introduced a new character, Jago, who has his own Tumblr page. A classmate of Juliet, I suspect that he will become our chorus/commentator as events unfold.

We’ve also had a tour of Juliet’s bedroom, via a Youtube video:

As I’ve watched this unravel over the last couple of days I’m not sure that Shakepeare was the best choice for the first Twitter play. I was initially excited by the concept, but by taking such a well known story I’m more intrigued by how they’re going to do it, rather than what is going to happen. I already know the characters and they are all acting as expected.

There is also no detection of Shakespeare at all and out of all his plays, Romeo and Juliet is by far the most widely interpreted into other mediums.

Bring on the first play written just for Twitter!

You can follow the play via this Twitter list:
http://twitter.com/tashaharrison/r-and-j

A couple of other sources on the play:
Romeo and Juliet get Twitter Treatment
The Royal Shakespeare Company performs Romeo and Juliet via Twitter

This is how far:

SUABVCKBUMM3

This video reminds me of why I do what I do.  I constantly find it astonishing how powerful the internet is and how important social media has become in such a short space of time.  Enjoy!