May 26, 2010
It’s all very well building the links, but how does this fit in with your keywords and phrases? Google uses links to find out how relevant your site is. Each link is like a thumbs up, which it then takes into account when ranking your site for each search. It judges each link based upon ...
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Tags: link building, link text, search engine optimisation, SEOSEO
April 21, 2010
Just like with Titles, search engines use your URL to identify what your site is about. It is, therefore, extremely important that your keywords are included in the URL. Using the example keyphrase ‘memory stick’, below is an example of how a site is listed on the first page on Google. Note the repetition of ...
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Tags: search engine optimisation, SEOSEO
March 24, 2010
The saying goes that links are the currency of the internet. As social media has expanded, your followers and fans have become the most important currency, but as far as SEO (search engine optimisation) goes links are still very important. Making your links relevant Link building is by far the hardest part of SEO, creating ...
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Tags: link building, search engine optimisation, SEOSEO
March 15, 2010
Meta data is information that sits in the code of your site. You don’t actually see it on your page, but it is how search engines display your pages in their results and how they judge what your site is about. There are two important parts of meta data: Page Title Meta Description There are ...
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Tags: meta data, meta description, page titles, search engine optimisation, SEOSEO
December 8, 2009
There’s big changes on Google today. The search engine is going to include results from sites such as Twitter and from blogs. This is important, because it means that the search results we receive will be up to date news, as it happens. The explosion of Twitter, in particular, has been the main catalyst for ...
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Tags: Google, marketing, Online marketing, search engine optimisation, SEO, TwitterOnline marketing, Online news, SEO, Twitter