Tag Archive

The Science of Retweets

March 18, 2010 1 Comment

When measuring the success of your Tweeting it is important not to simply count the number of followers you have. You need to think about how many potential people are within your network. For example, let’s imagine you have 200 followers. 2 of those followers retweet your link to their 200 followers. Suddenly you have ... Bookmark to:

Tags: , , , Online marketing, Twitter

Retweeting made easy

January 19, 2010 1 Comment

Ever wondered about retweeting? Are you new to Twitter and can’t decipher the strange codes people talk in. Here is my three point guide to retweeting: An example of a retweet is: RT @tashaharrison This is a great article http://bit.ly/45t783 You can comment on a retweet like this: RT @tashaharrison This is a great article ... Bookmark to:

Tags: , , , Twitter

Mobile case study – Arsenal

November 9, 2009 1 Comment

Last week I wrote a blog post about how smart phones, and the iPhone in particular, have become the centre of our communications.  One example of a company really taking advantage of new technology and opportunities is Arsenal FC. Before you click away and think that a football team doesn’t have anything in common with ... Bookmark to:

Tags: , , Mobile

Not enough time for social networks?

November 5, 2009 No Comments

We’re all busy people, always have been. The most overused excuse in business is that people don’t have time. Which is why social networking seems like it’s going to take too much time to be worth it. Many people read about Twitter and LinkedIn and learn how great they are for their business, which they ... Bookmark to:

Tags: , , , , , Social media

Death of the brochure site

October 6, 2009 No Comments

In the 1990′s, many businesses built their first website.  It included details of what their business did, why they were great and how to contact them.  In other words it was a copy of their corporate brochure.  As the web grew, business owners and marketing managers were left wondering why their sites weren’t generating any ... Bookmark to:

Tags: , , , , Online marketing
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