April 28, 2010
Facebook have decided to take over the world. They watched Google do it and now they want a piece. They also watched Twitter rise from nothing and they want to reclaim their dominance. If you are a Facebook user I’m sure you’ve noticed how many things have changed over the past year. It feels like ...
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Tags: brand building, business, Facebook, marketing, social media revolutionOnline news, Social media
December 8, 2009
There’s big changes on Google today. The search engine is going to include results from sites such as Twitter and from blogs. This is important, because it means that the search results we receive will be up to date news, as it happens. The explosion of Twitter, in particular, has been the main catalyst for ...
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Tags: Google, marketing, Online marketing, search engine optimisation, SEO, TwitterOnline marketing, Online news, SEO, Twitter
November 17, 2009
It’s Christmas everyone! You know when it’s Christmas when the adverts start. The ‘Holidays are coming’ Coke adverts used to actually make me dance a little inside when I was a kid, such was the power of advertising. Now I am more cynical I can’t help but cringe at all the cheesy nostalgia. M&S have ...
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Tags: Advertising, marketingAdvertising
November 9, 2009
Last week I wrote a blog post about how smart phones, and the iPhone in particular, have become the centre of our communications. One example of a company really taking advantage of new technology and opportunities is Arsenal FC. Before you click away and think that a football team doesn’t have anything in common with ...
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Tags: marketing, mobile marketing, online presenceMobile