It’s all very well building the links, but how does this fit in with your keywords and phrases?
Google uses links to find out how relevant your site is. Each link is like a thumbs up, which it then takes into account when ranking your site for each search. It judges each link based upon how relevant and important the linking site is.
The links also show Google what your site is about. It does this through the linking text:
The link text, ‘social media for theatre’, describes what the page that it links to is about. In this case it links to the play’s website, http://suchtweetsorrow.com.
For your own website, you want the link text to be either your chosen keywords or words that describe what your site is about. You can’t always control the link text and most often people link with simply the name of your company or site. However, if you have information on your site that people think is worth mentioning they are more likely to use descriptive text.
See ‘The Basics of SEO – Link Building‘ for more on link building.
