Tasha Harrison

Online Marketing Consultant

Scotland’s oldest newspaper relaunched as first web-only daily

While the newspaper industry continues to debate the pros and cons of paywalls, Stewart Kirkpatrick, former editor of scotsman.com, has launched the first ever web-only daily. Named after Scotland’s oldest newspaper, The Caledonian Mercury, caledonianmercury.com challenges the perception that the internet will spell the death of the newspaper. By offering high quality journalism, it hopes [...]

The Guardian leads the way with iPhone app

Yesterday The Guardian released it’s new app for the iPhone. It costs £2.39, is highly personalised and allows you to listen to podcasts and browse images. The Guardian does have a very good mobile site, but I downloaded the app as I wanted to see whether it would be worth £2.39, which is quite a [...]

Can Murdoch save the newspaper industry?

Rupert Murdoch has declared war on Google. He has long accused the search giant of being responsible for the decline in the newspaper industry. Murdoch now wants to remove his sites from the Google index. He will start charging for content next year and is looking to do a deal with Microsoft for content to [...]

Can we really blame the internet for the demise of newspapers?

Last week Rupert Murdoch announced that his newspapers would start charging for online content.  One of the main challenges News Corp will face is that the majority of their competition is offering the same product for free.  All of the big UK newspapers have free content, so the only hope that Murdoch has of making [...]

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