Tag Archive

Not sure I Like Facebook Pages anymore

April 28, 2010 3 Comments

Facebook have decided to take over the world. They watched Google do it and now they want a piece. They also watched Twitter rise from nothing and they want to reclaim their dominance.  If you are a Facebook user I’m sure you’ve noticed how many things have changed over the past year. It feels like ... Bookmark to:

Tags: , , , , Online news, Social media

Volkswagen Make Fun Go Viral

March 31, 2010 No Comments

There is a huge misconception that you can make a fun video, post it on Youtube and it will be watched by millions of people, possibly even making it onto a ‘Best Youtube Videos Ever’ programme. Sadly, it is extremely difficult to create a video that actually goes viral. There are an estimated 24 hours ... Bookmark to:

Tags: , , , Advertising, Online marketing, Social media

The Science of Retweets

March 18, 2010 1 Comment

When measuring the success of your Tweeting it is important not to simply count the number of followers you have. You need to think about how many potential people are within your network. For example, let’s imagine you have 200 followers. 2 of those followers retweet your link to their 200 followers. Suddenly you have ... Bookmark to:

Tags: , , , Online marketing, Twitter

How does viral marketing work?

March 17, 2010 2 Comments

This fantastic video by vm-people, based in Berlin, is a great little animation showing how viral marketing works and explaining what it is. Bookmark to: Bookmark to:

Tags: , , Social media

Building your brand using social media

February 19, 2010 No Comments

Build a relationship with your customers If you walk into a shop and the shopkeeper sits you down, makes you a nice cup of tea and discusses exactly what product is best for you, you are more likely to return. By speaking with your fans and not just at them you can create the same ... Bookmark to:

Tags: , , , , , Online marketing, Social media

Basic Features to Have on Your Blog

When you create your blog you need to make it not only a useful resource for people, but structured...

Top Tips for Writing a Blog Post

When writing a business blog, you are creating a resource of information related to your industry. This should be...

Why Blog?

Despite the popularity of blogs, I still get asked on a regular basis what a blog is for and...

When Websites Fail

If you use Twitter then you will no doubt have come across the Twitter Fail Whale: This image is...

The Times Great Paywall Debate

The outcome of Murdoch’s paywall experiment with the Times will have a huge impact on journalism. I have spent...