There is a huge misconception that you can make a fun video, post it on Youtube and it will be watched by millions of people, possibly even making it onto a ‘Best Youtube Videos Ever’ programme. Sadly, it is extremely difficult to create a video that actually goes viral. There are an estimated 24 hours ... Bookmark to:
Advertising, Online marketing, Social mediaThis fantastic video by vm-people, based in Berlin, is a great little animation showing how viral marketing works and explaining what it is. Bookmark to: Bookmark to:
Social mediaIt’s Christmas everyone! You know when it’s Christmas when the adverts start. The ‘Holidays are coming’ Coke adverts used to actually make me dance a little inside when I was a kid, such was the power of advertising. Now I am more cynical I can’t help but cringe at all the cheesy nostalgia. M&S have ... Bookmark to:
AdvertisingJust when no one thought technology could move forward any quicker Apple launched the iPhone. The effect of the iPhone on how we live can already been seen. It is crazy for me to think now that I looked online at Google Maps and printed out directions to where I was going. That’s almost as ... Bookmark to:
Mobile, Online marketingEvery year certain ad campaigns come under fire for pushing the boundaries for what society finds offensive. Famously, the government’s anti-smoking campaign in 2007 was banned for it’s use of shocking images of people with a fishing hook in their mouth. At the time I was working for a design agency in Leeds and I ... Bookmark to:
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