Online Marketing Services
The way people consume media has changed drastically over the last five years. Fewer people watch scheduled television and read newspapers and magazines. It took the internet five years to reach 50 million users, it took television thirteen years. Facebook added 100 million users in just nine months. In fact, if Facebook were a country it would be the 4th biggest country in the world.
This all means that in the modern world of marketing it is vital for your business to have an online presence, and that’s not just being on the first page of Google (although that is still important). Your company needs to be where your customers are and you need to be communicating with them. This doesn’t mean simply posting updates about your products on Twitter and Facebook, it means being part of their community, and encouraging them to be part of yours. Give them a reason to follow you, engage with them and talk to them.
I work closely with businesses to create an internet marketing plan that will build their online presence, increasing sales and leads. By first establishing their goals, I advise them on how best to position their brand online, whether that be starting from the beginning and building a new website or improving their existing web presence. I look at how the internet can add value to their products and services, by doing activities such as building a community on Facebook, creating a blog on their website and participating in existing communities on blogs and forums.
I also advise organisations on how they can manage their online PR, particularly looking at how they can manage their reputation, responding to both positive and negative comments. By having a social media strategy that incorporates both internal and external communications, organisations can create clear guidelines for their employees. This makes it easier for them to manage potentially awkward PR situations.
For more information on my products and services please contact me via the contact form or call me on 0207 404 8800. I look forward to working with you to create your online marketing strategy.
