August 11, 2010
If you use Twitter then you will no doubt have come across the Twitter Fail Whale: This image is met by a number of emotions – derision, annoyance, frustration and fondness. The way in which Twitter has developed has meant that they have gone through periods where they can’t handle the quantity of traffic, so ...
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July 13, 2010
Last Monday I went to see For Neda, a documentary about a girl who was shot dead during the Iranian demonstrations last year after the election. The footage of her last moments were captured on video camera and posted on Youtube. This extremely shocking and incredibly sad video highlighted the horror of the government’s repression ...
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May 11, 2010
The thing that makes Twitter so amazing isn’t Twitter itself, but the users. It is the users of Twitter that have made up many of the rules and multitude of applications. Here are my top five applications: Tweetdeck As a friend of mine put it, ‘So that’s what Twitter should look like’. It enables you ...
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Tags: micro-blogging, social networking, Twitter, twitter applicationsSocial media, Twitter
March 18, 2010
When measuring the success of your Tweeting it is important not to simply count the number of followers you have. You need to think about how many potential people are within your network. For example, let’s imagine you have 200 followers. 2 of those followers retweet your link to their 200 followers. Suddenly you have ...
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Tags: brand building, micro-blogging, online presence, TwitterOnline marketing, Twitter
March 11, 2010
With any social networking you’re doing it isn’t enough to just talk at your followers and fans. They’ll quickly turn off to your incessent stream of links. The reason people join social networks is to talk to their friends and make new ones, so the most effective social media strategy will look for ways to ...
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Tags: customer service, engagement, social networking, TwitterSocial media, Twitter