A Good Reason to Tweet
Something lovely and heartwarming came into my life today through Twitter, this wonderful video of a busker on the London Underground. Isn’t social media brilliant!
via @richardpeacock
Building your brand using social media
Build a relationship with your customers
If you walk into a shop and the shopkeeper sits you down, makes you a nice cup of tea and discusses exactly what product is best for you, you are more likely to return. By speaking with your fans and not just at them you can create [...]
Social media is an opportunity for politicians to build trust
As we draw closer to the general election we should be prepared to be bombarded by the usual political marketing/propaganda. After the excitement of the Obama campaign we shouldn’t be mistaken for thinking that Cameron or Brown may look at how to leverage social media. It will be interesting to see how this pans out. [...]
How far have we come in the last ten years?
This is how far:
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Facebook just got harder
Facebook is a lot more difficult than people anticipate for marketing. There seems to be a myth that you can simply create a fan page and people will come. The problem is that often there is no reason to become a fan. The page is never updated and once you’ve become a fan you never [...]
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