November 3, 2009
Just when no one thought technology could move forward any quicker Apple launched the iPhone. The effect of the iPhone on how we live can already been seen. It is crazy for me to think now that I looked online at Google Maps and printed out directions to where I was going. That’s almost as ...
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Tags: Advertising, business, iPhone, marketing, Mobile, Online marketingMobile, Online marketing
October 28, 2009
A few months ago I went to see a new online business with the view to working with a PR company, myself doing their social media. Unfortunately we didn’t win the work, they chose a PR agency with some large companies in their portfolio, who were big players in their industry. Of course it was ...
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Tags: business websites, marketing, Online marketing, spotifyOnline marketing
October 6, 2009
In the 1990′s, many businesses built their first website. It included details of what their business did, why they were great and how to contact them. In other words it was a copy of their corporate brochure. As the web grew, business owners and marketing managers were left wondering why their sites weren’t generating any ...
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Tags: brochure sites, business, business websites, marketing, online presenceOnline marketing
September 17, 2009
Writing the meta data for your website can be one of the most laborious tasks, but it is also one of the most important parts of launching any new site or improving your existing site. There are three types of meta data that relate directly to search engine optimisation (SEO). They are: Title tag/Page title: ...
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Tags: meta data, Online marketing, page titles, search engine optimisation, SEOOnline marketing, SEO
September 2, 2009
SEO is the art of driving relevant traffic to a site from search engines. This is done getting a site to rank well on search engines for selected keywords that are most relevant to that site’s core message or product. There are several elements that search engines look for in a site: Page title: this ...
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Tags: Online marketing, search engine optimisation, SEOOnline marketing, SEO