Archive for Online marketing

Mobile is the future

November 3, 2009 3 Comments

Just when no one thought technology could move forward any quicker Apple launched the iPhone. The effect of the iPhone on how we live can already been seen. It is crazy for me to think now that I looked online at Google Maps and printed out directions to where I was going. That’s almost as ... Bookmark to:

Tags: , , , , , Mobile, Online marketing

Number One Rule for Business Online

October 28, 2009 2 Comments

A few months ago I went to see a new online business with the view to working with a PR company, myself doing their social media. Unfortunately we didn’t win the work, they chose a PR agency with some large companies in their portfolio, who were big players in their industry.  Of course it was ... Bookmark to:

Tags: , , , Online marketing

Death of the brochure site

October 6, 2009 No Comments

In the 1990′s, many businesses built their first website.  It included details of what their business did, why they were great and how to contact them.  In other words it was a copy of their corporate brochure.  As the web grew, business owners and marketing managers were left wondering why their sites weren’t generating any ... Bookmark to:

Tags: , , , , Online marketing

The importance of page titles

September 17, 2009 No Comments

Writing the meta data for your website can be one of the most laborious tasks, but it is also one of the most important parts of launching any new site or improving your existing site. There are three types of meta data that relate directly to search engine optimisation (SEO). They are: Title tag/Page title: ... Bookmark to:

Tags: , , , , Online marketing, SEO

What is SEO (search engine optimisation)?

September 2, 2009 4 Comments

SEO is the art of driving relevant traffic to a site from search engines.  This is done getting a site to rank well on search engines for selected keywords that are most relevant to that site’s core message or product. There are several elements that search engines look for in a site: Page title: this ... Bookmark to:

Tags: , , Online marketing, SEO
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Citizen Journalism

Last Monday I went to see For Neda, a documentary about a girl who was shot dead during the...

Spotify will Save the Music Industry

The music industry is dying, slowly but surely, as every year record labels lose more and more money. This...

The First Online Exhibition

Creating the virtual experience of being at an exhibition is a concept I was initially a little skeptical about....

Facebook and Digg are Going Wrong

Once the two darlings of the web 2.0 world, Facebook and Digg, in their own ways, are demonstrating that...

What is Social Bookmarking?

Social bookmarking is a way of sharing your favourite sites and pages on the internet with other people. It...