There is a huge misconception that you can make a fun video, post it on Youtube and it will be watched by millions of people, possibly even making it onto a ‘Best Youtube Videos Ever’ programme. Sadly, it is extremely difficult to create a video that actually goes viral. There are an estimated 24 hours ... Bookmark to:
Advertising, Online marketing, Social mediaWhen measuring the success of your Tweeting it is important not to simply count the number of followers you have. You need to think about how many potential people are within your network. For example, let’s imagine you have 200 followers. 2 of those followers retweet your link to their 200 followers. Suddenly you have ... Bookmark to:
Online marketing, TwitterBuild a relationship with your customers If you walk into a shop and the shopkeeper sits you down, makes you a nice cup of tea and discusses exactly what product is best for you, you are more likely to return. By speaking with your fans and not just at them you can create the same ... Bookmark to:
Online marketing, Social mediaThere’s big changes on Google today. The search engine is going to include results from sites such as Twitter and from blogs. This is important, because it means that the search results we receive will be up to date news, as it happens. The explosion of Twitter, in particular, has been the main catalyst for ... Bookmark to:
Online marketing, Online news, SEO, TwitterFacebook is a lot more difficult than people anticipate for marketing. There seems to be a myth that you can simply create a fan page and people will come. The problem is that often there is no reason to become a fan. The page is never updated and once you’ve become a fan you never ... Bookmark to:
Online marketing, Social media