Archive for Online marketing

Volkswagen Make Fun Go Viral

March 31, 2010 No Comments

There is a huge misconception that you can make a fun video, post it on Youtube and it will be watched by millions of people, possibly even making it onto a ‘Best Youtube Videos Ever’ programme. Sadly, it is extremely difficult to create a video that actually goes viral. There are an estimated 24 hours ... Bookmark to:

Tags: , , , Advertising, Online marketing, Social media

The Science of Retweets

March 18, 2010 1 Comment

When measuring the success of your Tweeting it is important not to simply count the number of followers you have. You need to think about how many potential people are within your network. For example, let’s imagine you have 200 followers. 2 of those followers retweet your link to their 200 followers. Suddenly you have ... Bookmark to:

Tags: , , , Online marketing, Twitter

Building your brand using social media

February 19, 2010 No Comments

Build a relationship with your customers If you walk into a shop and the shopkeeper sits you down, makes you a nice cup of tea and discusses exactly what product is best for you, you are more likely to return. By speaking with your fans and not just at them you can create the same ... Bookmark to:

Tags: , , , , , Online marketing, Social media

Google go real time and increase personalisation

December 8, 2009 2 Comments

There’s big changes on Google today. The search engine is going to include results from sites such as Twitter and from blogs. This is important, because it means that the search results we receive will be up to date news, as it happens. The explosion of  Twitter, in particular, has been the main catalyst for ... Bookmark to:

Tags: , , , , , Online marketing, Online news, SEO, Twitter

Facebook just got harder

December 1, 2009 2 Comments

Facebook is a lot more difficult than people anticipate for marketing. There seems to be a myth that you can simply create a fan page and people will come. The problem is that often there is no reason to become a fan. The page is never updated and once you’ve become a fan you never ... Bookmark to:

Tags: , , , Online marketing, Social media
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Why Blog?

Despite the popularity of blogs, I still get asked on a regular basis what a blog is for and...

When Websites Fail

If you use Twitter then you will no doubt have come across the Twitter Fail Whale: This image is...

The Times Great Paywall Debate

The outcome of Murdoch’s paywall experiment with the Times will have a huge impact on journalism. I have spent...

Citizen Journalism

Last Monday I went to see For Neda, a documentary about a girl who was shot dead during the...

Spotify will Save the Music Industry

The music industry is dying, slowly but surely, as every year record labels lose more and more money. This...