Building your brand using social media
Build a relationship with your customers
If you walk into a shop and the shopkeeper sits you down, makes you a nice cup of tea and discusses exactly what product is best for you, you are more likely to return. By speaking with your fans and not just at them you can create [...]
Google go real time and increase personalisation
There’s big changes on Google today. The search engine is going to include results from sites such as Twitter and from blogs. This is important, because it means that the search results we receive will be up to date news, as it happens. The explosion of Twitter, in particular, has been the main catalyst for [...]
Facebook just got harder
Facebook is a lot more difficult than people anticipate for marketing. There seems to be a myth that you can simply create a fan page and people will come. The problem is that often there is no reason to become a fan. The page is never updated and once you’ve become a fan you never [...]
Mobile is the future
Just when no one thought technology could move forward any quicker Apple launched the iPhone. The effect of the iPhone on how we live can already been seen. It is crazy for me to think now that I looked online at Google Maps and printed out directions to where I was going. That’s almost as [...]
Number One Rule for Business Online
A few months ago I went to see a new online business with the view to working with a PR company, myself doing their social media. Unfortunately we didn’t win the work, they chose a PR agency with some large companies in their portfolio, who were big players in their industry. Of course it was [...]
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