When writing a business blog, you are creating a resource of information related to your industry. This should be a mixture of your own expertise and sharing information from other valuable sources.
Bearing that in mind, here are my top tips:
- Link text to articles that will be useful further reading.
- Use articles from other industry related blogs as a basis for your post. Continue a discussion by giving an opinion and remember to always link back to the article.
- Include a ‘Further reading’ section at the bottom of the post.
- Where possible, link to any of your blog posts that may be relevant.
- Present your post in an easy to read format, dividing it with headers where appropriate.
- Use simple language and sentence structures. That’s not to say that you should dumb down your writing, but long flowery sentences can be off-putting.
- Remember, it is very easy for someone to click away from your site if they begin to get bored, so be concise and try not to ramble.
- Encourage people, where possible, to leave comments. Asking questions and giving strong opinions are a good starting point.
Further Reading:
http://www.problogger.net/archives/2005/12/30/tens-tips-for-writing-a-blog-post/
http://www.chrisbrogan.com/10-blogging-tips/
