Despite the popularity of blogs, I still get asked on a regular basis what a blog is for and why you would have one. There seems to be a preconception of blogs that they are a personal diary and that by having one you will have to give away many personal details. But, the personal diary is just one of the many applications for a blog.
I often think that one of the key problems of a blog is the name, derived from weblog, an online diary of events. Blogging has evolved to encompass any kind of site that is regularly updated with posts. In fact, many sites that began as blogs are much better described as online magazines or specialist news sources. Some examples of these are Mashable and The Huffington Post.
A business blog is not really a blog, as they were originally perceived. It is more a news source for your customers and a way of increasing your reputation within your industry. It is a replacement for the company newsletter. If you have a business you should blog to share your knowledge, give your customers an insight into your expertise and encourage people to use your website as a source of industry news and insight.
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