Just like with Titles, search engines use your URL to identify what your site is about. It is, therefore, extremely important that your keywords are included in the URL.
Using the example keyphrase ‘memory stick’, below is an example of how a site is listed on the first page on Google. Note the repetition of keywords and how Google highlights them in the URL.
This is how the page is optimised:
Note how the keyphrase ‘Memory Stick’ is repeated not only in Title and URL, but also in the main page title, called the H1 tag.
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