March 31, 2010
There is a huge misconception that you can make a fun video, post it on Youtube and it will be watched by millions of people, possibly even making it onto a ‘Best Youtube Videos Ever’ programme. Sadly, it is extremely difficult to create a video that actually goes viral. There are an estimated 24 hours ...
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Tags: Advertising, brand building, viral marketing, YoutubeAdvertising, Online marketing, Social media
March 24, 2010
The saying goes that links are the currency of the internet. As social media has expanded, your followers and fans have become the most important currency, but as far as SEO (search engine optimisation) goes links are still very important. Making your links relevant Link building is by far the hardest part of SEO, creating ...
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Tags: link building, search engine optimisation, SEOSEO
March 18, 2010
When measuring the success of your Tweeting it is important not to simply count the number of followers you have. You need to think about how many potential people are within your network. For example, let’s imagine you have 200 followers. 2 of those followers retweet your link to their 200 followers. Suddenly you have ...
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Tags: brand building, micro-blogging, online presence, TwitterOnline marketing, Twitter
March 15, 2010
Meta data is information that sits in the code of your site. You don’t actually see it on your page, but it is how search engines display your pages in their results and how they judge what your site is about. There are two important parts of meta data: Page Title Meta Description There are ...
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Tags: meta data, meta description, page titles, search engine optimisation, SEOSEO