Archive for March, 2010

Volkswagen Make Fun Go Viral

March 31, 2010 No Comments

There is a huge misconception that you can make a fun video, post it on Youtube and it will be watched by millions of people, possibly even making it onto a ‘Best Youtube Videos Ever’ programme. Sadly, it is extremely difficult to create a video that actually goes viral. There are an estimated 24 hours ... Bookmark to:

Tags: , , , Advertising, Online marketing, Social media

The Basics of SEO – Link Building

March 24, 2010 No Comments

The saying goes that links are the currency of the internet. As social media has expanded, your followers and fans have become the most important currency, but as far as SEO (search engine optimisation) goes links are still very important. Making your links relevant Link building is by far the hardest part of SEO, creating ... Bookmark to:

Tags: , , SEO

The Science of Retweets

March 18, 2010 1 Comment

When measuring the success of your Tweeting it is important not to simply count the number of followers you have. You need to think about how many potential people are within your network. For example, let’s imagine you have 200 followers. 2 of those followers retweet your link to their 200 followers. Suddenly you have ... Bookmark to:

Tags: , , , Online marketing, Twitter

How does viral marketing work?

March 17, 2010 2 Comments

This fantastic video by vm-people, based in Berlin, is a great little animation showing how viral marketing works and explaining what it is. Bookmark to: Bookmark to:

Tags: , , Social media

The Basics of SEO – Meta Data

March 15, 2010 6 Comments

Meta data is information that sits in the code of your site. You don’t actually see it on your page, but it is how search engines display your pages in their results and how they judge what your site is about. There are two important parts of meta data: Page Title Meta Description There are ... Bookmark to:

Tags: , , , , SEO
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Basic Features to Have on Your Blog

When you create your blog you need to make it not only a useful resource for people, but structured...

Top Tips for Writing a Blog Post

When writing a business blog, you are creating a resource of information related to your industry. This should be...

Why Blog?

Despite the popularity of blogs, I still get asked on a regular basis what a blog is for and...

When Websites Fail

If you use Twitter then you will no doubt have come across the Twitter Fail Whale: This image is...

The Times Great Paywall Debate

The outcome of Murdoch’s paywall experiment with the Times will have a huge impact on journalism. I have spent...