The Guardian leads the way with iPhone app
Yesterday The Guardian released it’s new app for the iPhone. It costs £2.39, is highly personalised and allows you to listen to podcasts and browse images. The Guardian does have a very good mobile site, but I downloaded the app as I wanted to see whether it would be worth £2.39, which is quite a [...]
Google go real time and increase personalisation
There’s big changes on Google today. The search engine is going to include results from sites such as Twitter and from blogs. This is important, because it means that the search results we receive will be up to date news, as it happens. The explosion of Twitter, in particular, has been the main catalyst for [...]
Facebook just got harder
Facebook is a lot more difficult than people anticipate for marketing. There seems to be a myth that you can simply create a fan page and people will come. The problem is that often there is no reason to become a fan. The page is never updated and once you’ve become a fan you never [...]