Can Murdoch save the newspaper industry?
Rupert Murdoch has declared war on Google. He has long accused the search giant of being responsible for the decline in the newspaper industry. Murdoch now wants to remove his sites from the Google index. He will start charging for content next year and is looking to do a deal with Microsoft for content to [...]
Most painful Christmas ad ever? Or actually quite enjoyable?
It’s Christmas everyone! You know when it’s Christmas when the adverts start. The ‘Holidays are coming’ Coke adverts used to actually make me dance a little inside when I was a kid, such was the power of advertising. Now I am more cynical I can’t help but cringe at all the cheesy nostalgia. M&S have [...]
Mobile case study – Arsenal
Last week I wrote a blog post about how smart phones, and the iPhone in particular, have become the centre of our communications. One example of a company really taking advantage of new technology and opportunities is Arsenal FC. Before you click away and think that a football team doesn’t have anything in common with [...]
Not enough time for social networks?
We’re all busy people, always have been. The most overused excuse in business is that people don’t have time. Which is why social networking seems like it’s going to take too much time to be worth it. Many people read about Twitter and LinkedIn and learn how great they are for their business, which they [...]
Mobile is the future
Just when no one thought technology could move forward any quicker Apple launched the iPhone. The effect of the iPhone on how we live can already been seen. It is crazy for me to think now that I looked online at Google Maps and printed out directions to where I was going. That’s almost as [...]