Understanding the web
The internet has come a long way since its inception. A big part of its evolution has been the growth of broadband, enabling users to share media content easily and efficiently. The following video is an excellent visual representation of how the web works today.
Why is it important to have an online presence?
Back in the day, before Facebook and Google, a website was no more than a catalogue. Generally it generated little business, but made the company appear professional and was usually no more than a supporting sales tool. Now a corporate website is the cornerstone of any company’s marketing and sales. It is often the first [...]
Can we really blame the internet for the demise of newspapers?
Last week Rupert Murdoch announced that his newspapers would start charging for online content. One of the main challenges News Corp will face is that the majority of their competition is offering the same product for free. All of the big UK newspapers have free content, so the only hope that Murdoch has of making [...]
Twitter saves BT
If ever I saw the benefits of social media for a brand it was last night and today via Twitter. I live at the end of a half mile lane in the Sussex countryside (at the moment). Recently some BT engineers were spotted undertaking some work at the bottom of the lane, a few hours [...]
How social media can help your business
Previously we’ve seen what social media is and how it can help people meet online. It can also work for your business. This fantastic video demonstrates how this is possible.
Social Media in Plain English by Lee Lefever