Archive for August, 2009

Understanding the web

August 24, 2009 4 Comments

The internet has come a long way since its inception.  A big part of its evolution has been the growth of broadband, enabling users to share media content easily and efficiently.  The following video is an excellent visual representation of how the web works today. Bookmark to: Bookmark to:

Tags: , Online marketing

Why is it important to have an online presence?

August 12, 2009 No Comments

Back in the day, before Facebook and Google, a website was no more than a catalogue.  Generally it generated little business, but made the company appear professional and was usually no more than a supporting sales tool.  Now a corporate website is the cornerstone of any company’s marketing and sales. It is often the first ... Bookmark to:

Tags: , Online marketing

Can we really blame the internet for the demise of newspapers?

August 10, 2009 1 Comment

Last week Rupert Murdoch announced that his newspapers would start charging for online content.  One of the main challenges News Corp will face is that the majority of their competition is offering the same product for free.  All of the big UK newspapers have free content, so the only hope that Murdoch has of making ... Bookmark to:

Tags: , , , Online news

Twitter saves BT

August 5, 2009 No Comments

If ever I saw the benefits of social media for a brand it was last night and today via Twitter. I live at the end of a half mile lane in the Sussex countryside (at the moment). Recently some BT engineers were spotted undertaking some work at the bottom of the lane, a few hours ... Bookmark to:

Tags: , , , Social media, Twitter

How social media can help your business

August 3, 2009 No Comments

Previously we’ve seen what social media is and how it can help people meet online. It can also work for your business. This fantastic video demonstrates how this is possible. Social Media in Plain English by Lee Lefever Bookmark to: Bookmark to:

Tags: , Social media

Why Blog?

Despite the popularity of blogs, I still get asked on a regular basis what a blog is for and...

When Websites Fail

If you use Twitter then you will no doubt have come across the Twitter Fail Whale: This image is...

The Times Great Paywall Debate

The outcome of Murdoch’s paywall experiment with the Times will have a huge impact on journalism. I have spent...

Citizen Journalism

Last Monday I went to see For Neda, a documentary about a girl who was shot dead during the...

Spotify will Save the Music Industry

The music industry is dying, slowly but surely, as every year record labels lose more and more money. This...