Imagine you are opening a shop. You spend time and money decorating the interior, buying your stock and filling the shelves.
You plan a date for a big opening, send out invitations, place some advertising in the local press and make sure that your opening is going to be a success.
The same principles apply to your website. If you build a site and don’t let anyone know it is there you will have no visitors. At least with a shop people will walk past it. Generally people don’t accidentally stumble on websites, they search for them or find them through links on other websites. Sometimes they are recommended a website and type the address straight into the address bar.
Online marketing is getting people to visit your website, people who want to buy your products and become your customer.
