Archive for July, 2009

What is Social Media?

July 30, 2009 No Comments

In essence social media is simply sites that are social.  These include social networking sites like Facebook, MySpace and Twitter, and any kind of online community like a forum or a blog. The reason social media is so important (and why the media talk about it constantly) is that it enables us to communicate with ... Bookmark to:

Tags: , , , , , Social media

What is online marketing?

July 28, 2009 No Comments

Imagine you are opening a shop. You spend time and money decorating the interior, buying your stock and filling the shelves. You plan a date for a big opening, send out invitations, place some advertising in the local press and make sure that your opening is going to be a success. The same principles apply ... Bookmark to:

Tags: Online marketing

Why Blog?

Despite the popularity of blogs, I still get asked on a regular basis what a blog is for and...

When Websites Fail

If you use Twitter then you will no doubt have come across the Twitter Fail Whale: This image is...

The Times Great Paywall Debate

The outcome of Murdoch’s paywall experiment with the Times will have a huge impact on journalism. I have spent...

Citizen Journalism

Last Monday I went to see For Neda, a documentary about a girl who was shot dead during the...

Spotify will Save the Music Industry

The music industry is dying, slowly but surely, as every year record labels lose more and more money. This...