What is Social Media?
In essence social media is simply sites that are social. These include social networking sites like Facebook, MySpace and Twitter, and any kind of online community like a forum or a blog.
The reason social media is so important (and why the media talk about it constantly) is that it enables us to communicate with people [...]
What is online marketing?
Imagine you are opening a shop. You spend time and money decorating the interior, buying your stock and filling the shelves.
You plan a date for a big opening, send out invitations, place some advertising in the local press and make sure that your opening is going to be a success.
The same principles apply to your [...]